Getting started with wool
Help to turn woolly ideas into reality.
It can be tough to find the right expertise and support to turn woolly ideas into reality. A review of the wool innovation ecosystem identified a central point of information and coordination as an opportunity to encourage innovation.
Answers to our most commonly asked queries
Marketing 101
Refine your marketing goals, prioritise activities and know what expert help to invest in.
Pre-investment questions
Before we can direct you to potential sources of government or private funding, we need to understand how developed your project or idea is.
Wool exporting 101
The resources and support services that help New Zealand companies export.
Market access landscape for wool
Tariffs, FTAs and the trade environment for wool products.
How the Navigator works
What the Navigator does, and how to work with them.
Non-woven research organisations
Who’s researching wool in furniture fills, bedding, insulation, acoustics and filtration.
Wool’s impact: carbon footprint
What we know about the carbon footprint of New Zealand wool.
Learn alongside other growing wool brands.
An engaged group of growing brands and innovators who enjoy collective learning — sharing the opportunities and frustrations of life in a small business — meets occasionally, joins webinars and gives us feedback on the tools that would be useful.
Ask to join →