About
Growing the value of New Zealand wool, together.
New Zealand Wool Collective exists to grow the value of New Zealand wool. We bring together the work of Wool Impact and Campaign for Wool NZ into one sector organisation, supported by growers, industry and government.
Our job is to connect what markets need with what New Zealand wool can offer, helping industry build stronger markets, so more value flows back to the people who grow the fibre.
“We want to build a New Zealand wool sector that market partners reward for its quality, performance and unique farming systems, doubling the value of the sector to over $1 billion by 2032 and supporting wool as a profitable part of sheep farming.”
What we do
Market insight and access
We track what markets want, where demand is growing, and what it takes to put New Zealand wool in front of the brands, manufacturers and specifiers making material decisions.
Evidence and research
We build and share the data brands, specifiers and regulators are asking for, covering performance, sustainability, provenance and assurance.
Fibre integrity and capability
We support fibre quality, preparation, workforce training, and stronger feedback loops between markets and the people who grow the wool.
Advocacy
We make the case for New Zealand wool where decisions get made, including government procurement and international forums.
Education
Through Wool in Schools and Wool Dynamics we work with learners from early childhood through to tertiary design and architecture.
What we are not
An exporter, a manufacturer, a product owner or a commercial competitor. Those roles belong to the businesses that already do them well. We identify where value is emerging and equip industry with the insight, evidence and tools to go after it.
Growing the value of New Zealand wool, together.
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The organisations backing wool.
No single part of the wool sector can grow value alone. The work of New Zealand Wool Collective is possible because our funding partners see the merit in working together.
MPI
In 2022 New Zealand’s Government committed to investing $4.5 million in Wool Impact through their Sustainable Food and Fibre Futures fund (now Primary Growth Fund), part of a broader suite of investments backing wool innovation and commercialisation.
ASB
ASB sees the potential for significant gains in farm returns by improving wool’s market relevance, and has invested to support rural communities, sustainable land use and long-term sector growth.
WoolWorks
New Zealand’s wool scour, cleaning the majority of wool produced here for use domestically and abroad. Their investment is a vote for a thriving wool sector.
Silver Fern Farms
Highly tuned to the needs of their global markets, and the need for a resilient farming sector. Backing wool supports the overall health of the sheep farming sector.
Campaign for Wool NZ
Initiated in 2010 by His Majesty King Charles III, when he was Prince of Wales, The Campaign for Wool (CFW) is a global endeavour raising awareness among consumers about the natural, renewable and biodegradable benefits offered by the fibre. CFWNZ is New Zealand's arm, operating as a Charitable Trust.
New Zealand Wool Industry Charitable Trust
The New Zealand Wool Industry Charitable Trust is the charitable arm and funding source linked to the Wool Research Organisation of New Zealand (WRONZ). The Trust supports scientific and industrial research and education for New Zealand wool.
Campaign for Wool
Live naturally, choose wool.
Initiated in 2010 by His Majesty King Charles III, when he was Prince of Wales, The Campaign for Wool (CFW) is a global endeavour raising awareness among consumers about the natural, renewable and biodegradable benefits offered by the fibre — encouraging collaboration between an international community of woolgrowers, major fashion designers, retailers, manufacturers, artisans and interior designers.
Campaign for Wool ↗