Innovation case studies
New Zealand’s innovation stories.
Wool is entering new, high growth categories — expanding its reach further than you’d think a fibre from a sheep’s back has any right to go. From carpets, textiles and clothing, to acoustics and bedding, to tennis balls and bags, to filtration, hygiene and personal care products.
Making Natural Possible in Air Filtration
Lanaco is committed to making the most sustainable and renewable air filter media in the world. This media is relied upon to protect life on Earth and in Space.
Case study coming soon
Godfrey Hirst: expanding wool’s presence in global flooring
Few companies can match the legacy and scale of Godfrey Hirst, processing over six million kilograms of New Zealand wool every year.
Case study coming soon
Wool, but not as we know it
Woolsource is turning strong wool into a high-performance particle for new categories.
Case study coming soon
What the Floc?
Wool insulation and acoustic products for the built environment.
Case study coming soon
It’s in the bag
Honest Wolf: luggage and bags made from New Zealand strong wool.
Case study coming soon
Wise about wool
Wisewool is changing the way people think about wool — a super wool engineered in Tairāwhiti for bedding, furniture and apparel.
Case study coming soon
Apply liberally and often
‘Kera Kisses’ tinted lip balm, enriched with New Zealand wool keratin — thought to be a world first.
Case study coming soon