Market Intelligence
What markets want and what our wool is worth today.
Brands and specifiers decide what’s on the shelf, and consumers choose from what’s in front of them, which means growing demand for wool starts with understanding what those decision-makers actually need.
Building a clearer picture of what’s happening in our markets; where wool’s qualities genuinely solve a problem, where the market is shifting, and where the evidence for wool’s value needs to be stronger before brands will act on it, is how we help turn better information into better returns for growers.
Better information about the wool qualities produced here in New Zealand, and how that’s being valued, informs better decision making on-farm.
What’s your wool actually worth?
Fusca provides one independent and representative reference point for New Zealand wool prices. We partnered with Fusca and worked together with the domestic wool supply chain to develop the publicly available strong wool indicator.
About the indicator →