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Supporting our growers

Providing a strong voice and support for the sector — your levy, the work it funds and how to have your say.

A wool levy→Register now→
Have your say
Tell us what matters on your farm
 Section overview →
From farm to fibre

The benefits of wool, farm systems, processing and testing — the evidence behind the fibre.

Sustainability & integrity→
Section overview →
Markets and prices

What markets want and what our wool is worth today — independent data for better decisions.

FUSCA market indicator→
Section overview →
Wool keeps good company

Brands using wool, case studies, and getting started — the businesses taking New Zealand wool into new places.

Brands using wool→Getting started with wool→Innovation case studies→
Section overview →
Wool Education Programmes

Our programmes help students across New Zealand learn about wool, love wool, apply wool and innovate with wool.

School→Register interest→
Wool in Schools
Register for Wool in Schools here
 Section overview →
About the Collective

One voice for New Zealand wool — grower-backed, sector-wide.

About the Collective→Team→Ambassadors→Contact→Register now→
Latest news
Updates from the Collective and across the sector.
 Section overview →
Brands & Innovation /Innovation case studies

Innovation case studies

New Zealand’s innovation stories.

Wool is entering new, high growth categories — expanding its reach further than you’d think a fibre from a sheep’s back has any right to go. From carpets, textiles and clothing, to acoustics and bedding, to tennis balls and bags, to filtration, hygiene and personal care products.

All Air filtrationBuildingFashion & footwearHealth & beautyHomewaresInteriorsMaterialsProcessingTechnology
Case study · Fashion & footwear · October 18, 2026

It’s in the bag

Honest Wolf: luggage and bags made from New Zealand strong wool.

Case study coming soon