Innovation case studies
New Zealand’s innovation stories.
Wool is entering new, high growth categories — expanding its reach further than you’d think a fibre from a sheep’s back has any right to go. From carpets, textiles and clothing, to acoustics and bedding, to tennis balls and bags, to filtration, hygiene and personal care products.
Case study · Materials · October 24, 2026
Wool, but not as we know it
Woolsource is turning strong wool into a high-performance particle for new categories.
Case study coming soon
Case study · Materials · October 16, 2026
Wise about wool
Wisewool is changing the way people think about wool — a super wool engineered in Tairāwhiti for bedding, furniture and apparel.
Case study coming soon